The Arkansas Democrat-Gazette is not immune to the economic downturn that has wracked national media. But I give them credit for trying to temper the impact. A memo to staff passed along to me gives you the idea.

The newspaper is seeking voluntary reductions in hours and days to avoid straight layoffs.

When I confirmed it with newspaper President Paul Smith, he said, “We’re trying to come up with every way we can to cut costs without having to go into a big layoff.” He noted that most other media companies in Arkansas and elsewhere have had to resort to layoffs, some significant, to cope.

“We’ll get through this period,” he said. “But it hurts to see our customers hurting.”