The sports gabsites are buzzing with news from the University of Arkansas about the new Nike uniform designs for all Razorback sports teams. The new look includes a “secondary” Hog logo. The running Razorback lives but a forward-facing Hog will be a feature on all the uniforms.

This work is known as “brand identity.” It will inspire hours of radio talk show dialogue. What do you think? I think the Hogs can wear flour sacks if they win the SEC.

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Sporting Life Arkansas is polling readers on the new look — Hot or Not? So far Not is in the lead. Of course there’s video.

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