As far as I can tell, when conservative advocacy groups want to do outreach to young people, their strategy is to get some tone-deaf Republican ad men in a room and have everyone drop acid. Then they make ads that look like parodies of parodies. Like a John Oliver spoof but he went too over the top. Like a computer program spit out random bits of discarded MTV programming from 5 years ago. Like what very, very, very paranoid people think the kids these days are in to.
Add another one to the pile, via Generation Opportunity. Remember Generation Opportunity (funded by you know who), the Obamacare Lost Causers out to rally the youth of America against the coming Obamapoclypse? The ones who went around to football tailgate parties and music festivals and tried to convince people not to enroll in health insurance that they were eligible for by lying to them? They handed out beer koozies and free pizza and had DJs! Totally awesome! Burning non-existent “Obamacare cards,” etc. They put in millions of dollars to the effort and failed, as 7.3 million people are now enrolled in Obamacare plans and millions more have gained coverage via the law’s Medicaid expansion.
Among their failures was a series of ads which argued that if young people signed up for newly available health insurance (often generously subsidized health insurance), they would be sexually assaulted by horror clowns in a psychedelic nightmare dystopia. No really! They starred “Creepy Uncle Sam,” menacing young ladies and gents. This was supposed to make people think Obamacare was scary and creepy. Instead everyone decided Generation Opportunity was creepy.
Well, creepers gotta creep. Generation Opportunity is back with a new series of cookie-cutter web ads in North Carolina, Arkansas, Colorado, New Hampshire, and Alaska. The Arkansas version is above. This thing assaulted me at extremely high volume when I was loading a video on the web yesterday. It’s atrocious, and looks and sounds like someone who was rejected from the band Korn was hired to make a commercial for used cars. But there is a pleasant irony to all those dollar bills raining down. Generation Opportunity is blowing through a lot of money making advertisements, which convince no one. Stacks on stacks.