The University of Arkansas announced today that it is getting into the secondary market for tickets to home football games.
Season ticket holders who don’t want to use their tickets can sell them back to the UA for up to face value and then the university will resell the tickets, at prices that the university says will be lower than those on other secondary markets such as Stub Hub. From the release from Athletic Director Jeff Long:
The Razorback Ticket Exchange powered by Lyte offers a reservation system for single game ticket buyers with pricing based on real-time data gathered from across the web. Arkansas is committed to offering a price that is noticeably below unsanctioned resale websites, and the Lyte platform ensures that is the case. All tickets are backed with a 100 percent guarantee by the University of Arkansas. There is no risk of fraud for fans.
“We have not signed a partnership with secondary markets to date because we were not comfortable with the high prices being charged primarily to maximize profits for a third party,” Long said. “We believe our fans will use the Razorback Ticket Exchange platform not only because of the affordability of the tickets, but also with the idea that when they decide to sell their tickets they are further benefitting Razorback Athletics.”
Here’s the link for the ticket exchange. The exchange doesn’t cover the one Little Rock game this year, against Alcorn State.
At this minute, they’re pricing two 50-yard-line seats, higher up, for Alabama at $480, if available. Two in the same place for LSU are listed at $310.