GARY HEATHCOTT Arkansas Business

Kyle Massey of Arkansas Business has a big one in this week’s edition (paywall protected). It reports that CJRW, the ad/PR firm, has removed veteran ad man Gary Heathcott from work on two major state accounts — the Arkansas Lottery and the Arkansas Economic Development Commission.

These accounts ($950,000 a year at AEDC; $34.5 million over five years at the lottery) were won by CJRW after it had struck a deal to hire Heathcott as a consultant and acquire his client list. Heathcott carried a presumption of significant state political clout because he had handled Gov. Asa Hutchinson’s political campaign. CJRW’s other state work includes the state Parks and Tourism Department.


Massey’s article links the account changes — and Heathcott’s reported banishment from CJRW offices — to “disturbing and unprofessional comments around clients and co-workers.” It provides some details from unnamed sources about sources of friction in the office.

Heathcott declined comment to Arkansas Business. I’ve also asked him if he’d like to elaborate.


UPDATE: Heathcott has now provided this prepared statementD

“After reading a very negative, published story about myself today, I decided a continued no-comment would appear as a non-denial, and nothing could be further from the truth. Almost 3 years ago, I sold my company to CJRW with the intention of sticking around as a consultant for only about 6 months. However, almost immediately after the news of the merger was announced, prospective clients began to contact me about working on their accounts. Even before we made the physical move to the CJRW facilities, I, along with a couple of my Heathcott Associates team members went to work on one of those prospect accounts, The Arkansas Insurance Healthcare Marketplace. Shortly thereafter, my team and I won that $6 million marketing account!

Realizing the financial windfall of an account of that magnitude apparently caused the CJRW Executive Committee to offer me a longer-term consulting contract, which I accepted. Next came several additional new business clients, both private and public sector, culminating with my team winning two of the three Arkansas Economic Development Commission contracts, worth approximately $1,000,000 annually to CJRW. Once again, management (now CEO Darin Gray) came to me and offered to alter my consulting agreement to now include certain new benefits. I agreed. After more new business was acquired under my leadership, Gray asked if I’d be willing to make some changes to my existing agreement, including extending it from 3 years to 5 years. His rationale he stated to me ‘in writing’ was that he was attempting to purchase CJRW and said “If you are not involved, I’m not interested in pursuing the buyout.” Further, in Gray’s presentation to potential investors, he told me that he needed to include MY bio, accomplishments and a copy of a contract that reflected my intention to continue as a consultant if the company were sold. So, in October of last year, I agreed to yet another new consulting agreement—this one with a 5-year term.

Interestingly, it had recently been announced that the Arkansas Scholarship Lottery was putting their contract nearly $35 million up for review. Once again, I was put in charge of winning the account and once again, I did. I only agreed to manage the account because CJRW had no one else available to do so and the client requested that I be put in charge.

For almost 3 years, I’ve worked diligently and tirelessly for that firm and have successfully led the efforts to bring major new business worth millions to CJRW, which will most likely continue for years. And now, there seems to be a concerted effort to tarnish my reputation and solely for the purposes of attempting to cancel the nearly 4 years that remain on my consulting agreement.

From my side of this, I can only assume that this is a money issue—CJRW now has the contracts that I put in place and the money that comes with them and apparently see no need to keep me around. I will not stand quietly and be wrongly accused for things that never occurred or were exaggerated—especially from nameless, faceless, anonymous sources that are mostly made up of previously-fired and disgruntled employees of CJRW. Slandering my name and manufacturing wrong-doings is not the way to resolve differences and it saddens me deeply to see it come to such.

I have a fully legal and in-force contract as a consultant to CJRW with almost four years remaining. I have every intention of fulfilling exactly what is required of me.”

Darin Gray, CEO of CJRW, didn’t respond to my e-mail invitation that he respond to Heathcott.