BLOOMBERG: With Super Tuesday less than two months away, the presidential hopeful joined marchers in Little Rock at the MLK Day parade. Brian Chilson

Billionaire Michael Bloomberg, running a vanity campaign for the Democratic nomination for president, is in Little Rock today participating in the Martin Luther King Jr. Day march this morning. It’s his first visit to the state since he filed in November.Bloomberg, foregoing the early primary and caucus states, is focusing on Super Tuesday, when Arkansas will be among 14 states holding contests on March 3.

Bloomberg also participated in the Homeless Backpack Community Service Project, a local nonprofit’s effort to provide food and clothing to homeless people in the city.

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You can also expect to see plenty of Bloomberg on your local airwaves. Politico reports that Bloomberg is flooding Super Tuesday states, including Arkansas, with unprecedented spending on television advertising, which has caused a price hike for other candidates (including in local races):

Eight weeks into his presidential campaign, Bloomberg has already spent more money on advertising — $248 million — than most candidates could spend in years. That amount has squeezed TV ad inventory in nearly every state, lowering supply and causing stations to raise ad prices at a time of high demand, as candidates around the country gear up for their primaries.

On average in markets around the country, prices for political TV ads have risen by 20 percent since Bloomberg began his campaign.

I haven’t seen the latest tally, but Bloomberg has already spent more than $1 million on  television advertising in Arkansas, with much coming.

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Here’s more pictures of Bloomberg at the MLK march from Times photographer Brian Chilson:

Brian Chilson

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