Attention shoppers: Vox has an interesting article on Walmart’s plans to roll out a membership program to challenge Amazon Prime.
Did you know Amazon now has 40 percent of the online retail market, versus 5 percent for Walmart? To change that:
As soon as next month, Walmart plans to start publicly testing a membership program called Walmart+, according to sources. The program is expected to essentially launch as a rebrand of Walmart’s existing Delivery Unlimited service, which charges customers $98 a year for unlimited, same-day delivery of fresh groceries from one of the 1,600-plus Walmart stores in the US where the program is available. The company is also considering launching Walmart+ with a feature that would allow customers to use text-messaging to place orders. Sources said that the amount of the Walmart+ fee could still change or the company might test multiple price points.
But the long-term vision for Walmart+ is for the program to add more perks, which could include discounts on prescription drugs at Walmart pharmacies and fuel at Walmart gas stations, as well as a Scan & Go service that would allow shoppers to check out in Walmart stores without waiting in line — a tool Walmart briefly tested but discontinued nearly two years ago.