LITFest
LITFest

LITFest was scheduled to bring technology panels, live music and entertainment to Little Rock the weekend of Oct. 7 to 9 — just about a month before the upcoming mayoral election. It’s only a few weeks away now, and not much information has come from Mayor Frank Scott Jr.’s office or Think Rubix, the public affairs firm handling the event.

So far, the LITFest social media accounts have announced two shows for Oct. 6, before the official start of the festival. They also plugged an Oct. 7 Boombox performance at The Hall. The “Pre-LIT activities” are singer Keia Johnson at Club Trois at 8:30 p.m. and the band Lucero at The Hall, which starts at 8 p.m.

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Club Trois and The Hall have not responded if they are collaborating with LITFest to schedule performances, but there’s no mention of LITFest on The Hall website and press release on the Lucero show made no reference to LITFest. By all indications, these appear to be concerts that happened to coincide with LITFest.

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The name is LITFest is supposed to be a play on the shorthand designation of the Bill and Hillary Clinton National Airport and a play on the slang “lit,” which means something is cool or exciting, not to be confused with the city’s literary festival that was renamed the Six Bridges Book Festival. Scott announced the “citywide homecoming” back in March of 2021. He said it would be a way to “celebrate and highlight the best of our City.”

Aaron Sadler, Scott’s spokesperson, has also not responded to a request for an update.

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Director Kathy Webb  said she had an excited constituent who wanted more information and asked for an update from Scott at the Sept. 13 board meeting. Scott did not have an update on-hand, however At-large Director Antwan Phillips announced that he was joining a sports business panel at the festival.

The Arkansas Times has asked for regular updates from Think Rubix concerning LITFest since July, and has not received any information on scheduled panel discussions or performance line-ups. The festival’s Twitter account was silent for months until Sept. 13 — now the account is asking for interactions like “What makes your neighborhood LIT?” Before the announcements of shows this week, the last post to Facebook and Instagram was an entertainment outreach on August 10.

Details, like ticket prices, panel topics and named performances are still unknown.