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Yellow Rocket Concepts, the restaurant group behind ZaZa, Lost Forty, Heights Taco & Tamale, Big Orange and Camp Taco, is continuing its expansion into Northwest Arkansas with the announcement of a Fayetteville Taco & Tamale Co. slated to open in the spring of 2023.

This will be Yellow Rocket’s third Taco & Tamale restaurant. In addition to the Little Rock location in the Heights, Bentonville Taco & Tamale opened earlier this year in a historic building in the Bentonville Square at 101 W. Central Ave. Yellow Rocket’s expansion into Northwest Arkansas also includes Big Orange and Local Lime, each located in Rogers.

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Fayetteville Taco & Tamale will be located at Specialized Real Estate Group‘s newest development, South Yard, on the corner of Martin Luther King Jr. Boulevard and South School Avenue on the site of the old Farmers’ Coop. In July of this year we reported that Memphis-based Central BBQ will also be one of the restaurants going into South Yard. Fayetteville Flyer reported in July that three restaurants were slated for the property.

“We are thrilled to offer Fayetteville a taste (and a sip!) of the Taco & Tamale Co. experience at South Yard. The opportunity to create our new home in a building with a rich local agricultural history is so unique and exciting,” said Amber Brewer, Brand Manager of Yellow Rocket Concepts in Little Rock. “We look forward to being a part of the distinct, energetic Fayetteville experience South Yard is bringing to the community.”

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South Yard is scheduled to open in late 2022, the press release said. The development will reuse four existing buildings, formerly occupied by Farmers Cooperative, and offer food and beverage establishments, entertainment, a small office and retail space, a new public park, and 128 apartments.

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