Six-time NBA all star Miami Heat forward Jimmy Butler has partnered with Rogers-based Onyx Coffee Lab on a special edition limited coffee release for his BIGFACE coffee brand.

If you follow the NBA you might remember that Butler started a coffee shop out of his hotel room during the 2020 playoffs in Orlando, Florida, when players were isolated in a hotel bubble environment to prevent COVID-19 transmission. Armed with a coffee grinder and a pour-over decanter, Butler sold his coffee for $20 a cup. Following the 2020 playoffs (Miami fell to the LA Lakers in the NBA Finals), Butler launched BIGFACE as a direct-to-consumer coffee and lifestyle brand.

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Courtesy Onyx Coffee Lab
CUPPING: Jimmy Butler participates in cupping, the industry term for professionally tasting and evaluating coffee.

Butler heard about Onyx while in Europe visiting the Amsterdam Hummingbird cafe. Onyx, a wholesale partner of Hummingbird, has been the cafe’s home roaster since 2021.

Soon after Butler and Onyx co-founders Jon and Andrea Allen were visiting a coffee farm in the Cundinamara region of Columbia, tasting and evaluating coffee for their collaboration.

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COFFEE COLLAB: Andrea Allen and Jimmy Butler.

From the press release:

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The group chose a multiple World Coffee Championship-winning Gesha coffee from the La Palma y El Tucán farm. It’s part of the Legendary series, a small lot making up just 1 percent of the farm’s production and representing “a culmination of sacred traditions, the absolute prized treasure of those deemed Legends … carefully groomed by passionate guardians to reach perfection,” according to the La Palma website.

 

“We tried the four best coffees in Colombia,” Jon Allen said. “The processes they use at the La Palma y El Tucán farm are unlike anything that is being done anywhere else in the world today.”

 

The coffee was produced using a unique bio-innovation process that starts with a 100-hour pre-fermentation. The result is a complex and velvety-bodied cup with bright, tropical notes.

Onyx has sourced high-end coffee for competitions, and other varieties for special seasonal releases from La Palma since 2013.

A boxed set containing the BIGFACE x ONYX Gesha coffee and custom BIGFACE x ONYX Fellow Carter Mug is available now for $200 on both the BIGFACE website as well as Onyx’s website.  Each box set comes with an 8 ounce bag of coffee and a 12 ounce mug.

Courtesy Onxy Coffee Lab

Andrea Allen conducted an interview with Butler on their trip to Columbia and admitted to him that she was so excited about his NBA Bubble hotel room coffee shop that she sent him some direct messages on social media.

“You were sliding in my DMs!” Butler said.

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Allen asked Butler about his vision for BIGFACE, and he said he wanted it to be the best in the coffee world, but outside of the brand he wants to be the world’s best barista. “That’s another reason I love it; I get to whoop up on former barista champs. I’m not pointing any fingers or saying any names,” he said jokingly while motioning to Allen, who placed 2nd in the 2021 World Barista Championship in Milan and won 1st place in the 2020 U.S. Barista Championship in Costa Mesa, California. “I think you have what it takes,” Allen told him.