That’s what the Dallas Observer wonders after reading our coverage of the World Cheese Dip Championship and our report on the new Browning’s and the potential for Jast Partners, out of Dallas, to franchise it.

The Observer also talks to World Cheese Dip Champion promoter John McClure, who sees a lot of growth potential for cheese dip.

“We want to build the popularity of what we think is the best comfort food out there,” McClure says. “Especially in Wisconsin.”