Also known as “bro-tats,” this local tattoo phenomenon picked up steam in 2010 as more and more local musicians got tattooed variations of Thick Syrup Records head honcho Travis McElroy’s bearded silhouette. For his part, McElroy got a massive tattoo of Andy Warr on his chest with the words “In Warr We Trust” floating in a laurel above. Dude-tatter Matt Quin most succinctly captured the motivation behind the trend: “When your brother dies, you get his name tattooed, RIP and that stuff. The way we’re doing it celebrates your friends while they’re alive. Like, ‘I love the shit out of you. I love you so much I’m going to get your name or face tattooed on my body.’ “
More on dude-tats on the jump.