7 p.m. Verizon Arena. $25-$70.
Though she’s barely old enough to drink, Pennsylvania native Taylor Swift is an unrelenting, multimillion-dollar juggernaut of entertainment power.
Since her arrival on the scene back in 2006, she has steadily overtaken lesser rivals and crushed the competition, landing on the Forbes Celebrity 100 list of the most powerful stars in the world. In 2009, she was ranked No. 69 on the list, but a year later she was at No. 12. This year, Swift was ranked No. 7, sandwiched in between Tiger Woods and Bon Jovi — an enviable position, to be sure, but don’t be surprised if she continues her ascent next year.
A couple of years back, as Swift was about to address the audience of an awards show, a rude guy jumped up on stage and interrupted her. Where is he on this year’s Forbes Celebrity 100 list? He’s at No. 76, one spot beneath Natalie Portman and 69 spots below Swift, who makes about $45 million a year, according to Forbes estimates.
Just imagine the potential earnings Swift would bring in were she to fully exploit the market potential of a full-scale, integrated lifestyle brand, fortified with international cross-distribution channels, value-added upsell and strategic touchpoint guerilla-marketing campaigns.
Who’s laughing now, rude guy?
The opening act for this show is Needtobreathe.