The Oxford American‘s new brick-and-mortar incarnation, South on Main, continues upping the culture quotient of Little Rock with today’s announcement that they’re launching a free, Wednesday-night live music series, underwritten by Benton car dealership, Landers Fiat. 

The series kicks off at 7:30 p.m. on Wednesday, Sept. 25 at South on Main (1304 Main St.), with Little Rock guitarist Greg Spradlin. According to a release, music styles in coming months will vary widely, and will “be carefully selected to fit the acoustics and aesthetic of South on Main.”  

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The lineup so far looks very promising, especially given that it’s gratis. Asterisks denote a regional artist or an artist from Arkansas: 

Oct. 9 – Bluesboy Jag & The Juke Joint Zombies
Oct. 16 – Rodney Block
Oct. 23 – Amy Garland
Oct. 30 – Das Loop
Nov. 6 – Jesse Aycock*
Nov. 13 – Carper Family*
Nov. 20 – Unseen Eye featuring Chicken Dorris
Nov. 27 – Bonnie Montgomery
Dec. 4 – Mark Currey
Dec. 11 – The Package
Dec. 18 – Mockingbird