Mike Juliano, better known as Hot Dog Mike, announced the closure of his River Market storefront this morning on Facebook

After several incredulous comments, Juliano elaborated:

“not a joke or publicity stunt. Think and say what you want. Hot Dog Mike is another failed business. I appreciate those that supported me but unfortunately it wasn’t enough. I prefer to not read the comments as this all hurts my heart. I’m not going to keep responding and feel the need to go quiet for a while, pray and get my bearings. Thanks again. It’s been fun Little Rock. Take care of yourselves.”

After selling hot dogs from a mobile trailer for several years, Juliano opened the storefront last November after raising $11,000 on the crowdfunding site GoFundMe.com.