7:30 p.m. UCA College of Business, Room 107. Free.
Miranda July has published fiction in the New Yorker and The Paris Review, recorded music for the Pacific Northwest labels K Records and Kill Rock Stars, directed and acted in films like “Me and You and Everyone We Know” and “The Future,” and worked in multimedia performance art — interactive online projects and video installations — since the mid-’90s. She also, according to a New York Times profile from a few years ago, was once paid $25,000 for coining the doomed brand name Coke II in the early ’90s. There are things both good and evil we can learn from her, in other words, and so it’s our good luck that she’ll be in Central Arkansas this week. After performing at Hendrix College on Feb. 11, she’ll be at UCA Thursday night for a public reading and book signing at the College of Business in Room 107.