The Little Rock franchise of Burger 21 opened today (Monday, July 31) at 12319 Chenal Parkway, just south of Chenal’s intersection with West Markham Street. The first 100 guests will receive a swag bag and a gift certificate to the restaurant. Those who dine Monday will get a chance to win a year’s supply of free “Cheesy Burgers.”

Burger 21, first opened in Tampa, Fla., sells “crafted” burgers, including seafood burgers (the Ahi Tuna with Srirachi), hormone-free turkey burgers, chicken burgers and, of course, beef burgers, paired with such things as applewood smoked bacon (on several), Gouda cheese (the Tex-Mex Haystack), crimini mushrooms (the Shroom), etc. Order up a burger and a “S’mores Shake” made with Ghirardelli chocolate, and you’ll B-full.