Lynyrd Skynyrd will perform at the First Security Amphitheater Saturday, Oc. 12.

In a press conference Friday at the First Security Amphitheater, the Little Rock Convention & Visitors Bureau teamed up with The Point 94.1-FM to announce the concert, part of the new River Concerts series from Awakening Events, the live event company LRCVB has contracted with to book and promote concerts at the riverfront venue.


Awakening Events, based in Arkansas, has produced concerts for Verizon Arena, the Walmart AMP and the First Security Amphitheater, and is granted “exclusive rights to book and promote ticketed concerts in the First Security Amphitheater in Riverfront Park downtown,” an April press release from LRCVB stated.

Here’s more from that release:


AWAKENING EVENTS responded to a Request for Qualifications released by the LRCVB in late 2018. Following negotiations, an agreement was finalized and signed on March 11, 2019. The agreement requires a minimum of three “A-Tier” concerts in 2019 and six concerts each year in 2020-2023. A-Tier is defined as “Artists that tour nationally or globally, having the documented ability to sell 2,000 or more tickets.”


In addition, it is the desire of AWAKENING EVENTS & STARR HILL PRESENTS to create an additional 2020 series of free, or very low cost, “Live at Five” type events. Dan Fife, president of AWAKENING EVENTS, stated, “We are excited to get back into the Amp business on the River in Riverfront Park. It is a great venue and we need to start offering regular and diverse concert programming again.”


Gretchen Hall, LRCVB President & CEO said, “I am excited about this new partnership and the quality of entertainment it will provide in Little Rock.”


This exclusive promoter agreement is designed to allow a booking window for the concert season, as well as protecting Little Rock’s long time Amphitheater and Pavilion events and provide the flexibility for community events to continue booking in those venues. LRCVB will maintain the booking and coordination efforts for all non-concert bookings.